Cupcake Toppers and Box - Self Branding

Cupcakes & Toppers //

I’ve been in contact with a couple of Graphic Design studios in London. One of the studios has been in touch and has offered me a number of weeks experience in the summer. Even though they have already offered me work, I took this opportunity to be creative in ways in which I could promote myself as a designer wanting to work in their studio..

To do this I first explored their website to find out more about the studio and the members of the team. I found out a wide range of unique information about them, one aspect of their team that I thought to use to my advantage was the fact that they enjoy regular bake-offs at the office...

This gave me the idea to produce something cake related and send it to their office. This would include my details including my Bēhance URL. The cakes would act as a sort of self promotion as well as being a tasty treat for everyone working there.

I got in contact with a company that offers personalised cupcake toppers. I sent them two colour ways of my logo and information. 

The edible ink is printed onto rice paper. The colour isn’t exactly what I was after but I am glad that the smaller text is still legible on such a small scale.

I have then applied these toppers to shop bought cupcakes. I have photographed them professionally so that I can upload them onto my Bēhance page for people to see.

As the intended recipient is a studio in London, I will be delivering the cupcakes personally when I return home over Easter. However, this still requires the production of some sort of box in which to put the cakes in to. 

This gave me an opportunity to provide more information about myself on various faces of the box. 

I first created and printed some nets for various sized boxes. I made one that fits only one cupcake, and one that would fit two.

The maquettes are pictured bellow...

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For the box I have used a thick brown stock at 280 GSM. This means the box is stiff and strong enough to hold it’s shape and protect what is inside. I decided to use brown stock as professional cake boxes you see today are usually of the same material and I wanted to give my own work a similarly professional look and feel.

As the design decision to produce a cup cake box came very late into the process, I was unable to get a slot in the digital print room. This would have allowed me to print information onto the net of the box. 

However, I have used photoshop to mock up what I would have printed onto the box. This info includes contact details for the recipient if they were to want to get in contact with me.