Tuesday, 7 February 2017

Visiting Professional - YCN

YCN - 'Now You Casince 2001'

YCN beyond student awards...

- curated creative network
- see huge value in the role of creativity
- based in East London, Shoreditch
- events space downstairs
- host loads of events
- used to be a portfolio factory
- broad spectrum of individual members
- "connect, learn, and do more things"
- insights and intelligence play large rolls in what they do
- helping to source creative talent
- Also work with agencies, the last element of company members
- thriving events calendar throughout the year

Student Awards

- not just about production, it's a lot to do with the thinking behind it
- what market research did you do?
- get a breadth of thinking into the response
- thinking how best to approach the brief
- ask questions about brand
- the more info on the brand gathered, the better

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