Boon
Another bit of client-based work that I have completed this year came when I met a couple of guys who were starting up an app as part of their degrees and they were looking for someone to come up with a logo and general identity. I met up with them in the pub and they showed me some slides that explained the app and concept etc. They gave me some pointers such as a favourite colour of theirs and the general tone of voice. With the notes I made, I went home and immediately started designing and coming up with a range of ideas.
They liked the idea of using a typeface similar to American Typewriter and so I began the process by exploring similar fonts that would suit the app.
The general concept of the app in a nutshell is an app for people who either need errands done for them or who want to earn a bit of quick cash by performing other peoples errands. From this, I explored a number of shapes and icons that I thought represented this concept. I finally came to the idea of using a squiggled arrow to represent the journey taken by the person running the errand. The arrow is also one component of a smiley face, combined with the two 'O's in the name.
This project is still work in progress, however above is where it is at at the moment. I am yet to show the clients what I have produced but I will be presenting it soon to get their feedback and to then take things further.
To take my designs further and to allow me to proeprly present it to the client, I decided to show how it would look on the smartphone app itself. I did this using skills I have taught myself this year on Experiecne Design. This was a really amazing opportunity for me to use my newly found skills for a real world job and is something that I found very rewarding as it represents the progress I have made this year.
I am extremely eager to show the clients what I have come up with as I am very happy with it so far as it is informed and professional.
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