Life's A Pitch

Proposal...

Rationale

To host a small scale art and design exhibition along side live music & DJs held inside a student house, creating a relaxed and intimate environment. The aim is to take away some aspects of exhibitions that may put students off  attending them such as distance away from home and/or cost.

Appropriate audience and market

The target market is all students, not just creatives. This is due to the fact that the venue will be right in the heart of Hyde Park which is home to thousands of students from a number of different universities.

The combination of work, music and drinks will attract all students who are looking to have a relaxed drink, listen to music or to check out our work. 

Suitable Delivery system / platform / location / outlet

The exhibition will be held in the house of one of the members of our team, which ever is more suited to hosting a small show.

It being in a house will reduce cost and time for other students to access the show by being close by.

It will also reduce the cost for us as a collective as the venue wouldn’t cost anything, allowing spending else where

Potential Partners

One team member is good friends with the people who run Nord. We will use them as a partner to attract an audience as they already have a large following within the target audience.

We also know a number of other DJs who could perform at the exhibition

We will make use of the digital and traditional print facilities here at the College for things like promotional material like fliers and stickers as well as banners and signage for the house.

Team Structure

Barney - I will be in charge of managing the joint funds. I will also take responsibility for providing the food and drinks and decide how these two things will be available to attendees.

Theo - Theo will be in charge of promoting. Making students aware of the show including the online advertising as well as in person.

Alec - He will be in charge of contacting Nord to partner up with them. This will then inform our promotional stuff and music equipment. And in charge of the venue

Legal & Financial Obligations

As it will be held inside a student house, we will have to be wary of noise. However, the show will be put on in the afternoon/ late evening and we will make sure it will come to an end before people nearby are disturbed by noise or crowds.

People on the door accepting entry fees would be students themselves, further adding to the relaxed environment.

Financing

In terms of printing and producing work for the show, we will each be responsible for funding our own work. However, for other costs such as drinks/ food etc we will all contribute a sum.

Pay on entry - £2

Food & Drinks free

Presentation

This year, we have had several opportunities to work in groups including this one. This was my first experience of putting together an exhibition and is something I will definitely aim to do more of over summer and in third year.

I enjoyed the process of this task thoroughly as I have come to realise that one aspect of the industry I really enjiy and excel at is both coming up with ideas as well as leading a team. I took it upon myself to lead the team with this task in terms of delegating jobs, tasks and deciding which ideas we would take forward. This year has been a massive learning curve for me and this being one of the things I have learnt about myself the most and something I hope I can improve on greatly so that I can lead a team of professionals one day.