As we've begun a brief looking at design for screen, Only Studios came to give us an insight into what they do. Only is an award winning strategy and design consultancy that help businesses grow and innovate through design. Their website outlines the process they offer for each of their clients in order to deliver a high quality service, this service is shown below...
- Coding is not an essential skill if you're interested in designing for screen
- Digital design is equally, if not more, important than print
- An app or website is usually the primary way a user/customer accesses a website/service etc - primary way of consumption
- Digital design is interactive and responsive
- Its here to stay and is constantly expanding
- Endless opportunity, fast paced constantly evolving
Process simplified...
Phase 1
- Research
- Who are the users
- Personas
- Wireframing
- Sketches
- Processes
Phase 3
- Design
Phase 4
- Front end
- Development
This was a helpful first insight into the digital design industry, something I haven't given much thought in the past. I'll be using their suggested process to guide my own project, ensuring I consider all the important aspects of designing for screen.
As well as this, I took not of the fact that they have worked for Sony Music previously and are a regular client of theirs. One of my responsive briefs asks to design a campaign/product/service for Sony Music and so I have emailed them explaining the brief and have asked for some insight that may have otherwise been hard to get hold of about Sony Music as well as any suggestions at to how I approach it.
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