Alzheimer's Australia

'Turning the unspoken, into the unforgettable'

To help increase awareness and the level of funding afforded to Alzheimer’s Disease and other forms of dementia, Mike Rigby and his team had to create a brand that could cut through the clutter of the charity landscape. 

"A brand with a fighting spirit at its heart. A brand designed to create a grass roots movement and galvanize an entire nation."

The campaign is intentionally minimal and simple with the use of only two colours and often only four word phrases.

The identity is:
- Bold
- Simple
- Clear
- Deliberately easy to manage

Created at Interbrand Australia. Strategy, design and motion by Chris Maclean, Dean Christie, Chris Doyle, Chris Lamont, Joao Peres, Jefton Sungkar and Mike Tossetto.

Social Media Presence 
Instagram

As part of the campaign and to spread the awareness, they have an Instagram and Facebook account that is regularly updates.

For my own project, I will be focusing on aiming my campaign at a younger target audience and one way I have thought of to achieve this is to use social media as it is a useful means of communication that is suitable for my target audience.

Below is a series of illustrations that were posted daily for a week for Brain Awareness Week. These fun an colourful illustrations are a prime example of the imagery I aim to use in my own campaign. The tone of voice is playful and positive despite the the cause they are addressing.

Similarly, with their Facebook page they have used a positive tone of voice and kept a consistent identity using the same two colours.

If I were to compare the effectiveness of both social media platforms, I would say that the Instagram account is a lot better suited due to the format and the fact that it is predominantly imagery which the campaign uses a lot.

This has informed my idea to utilise Instagram with my own campaign.

Visiting Proffessional - Only Studios

Only Studios

As we've begun a brief looking at design for screen, Only Studios came to give us an insight into what they do. Only is an award winning strategy and design consultancy that help businesses grow and innovate through design. Their website outlines the process they offer for each of their clients in order to deliver a high quality service, this service is shown below...

Notes from talk : 

- Coding is not an essential skill if you're interested in designing for screen

- Digital design is equally, if not more, important than print 

- An app or website is usually the primary way a user/customer accesses a website/service etc - primary way of consumption

- Digital design is interactive and responsive

- Its here to stay and is constantly expanding

- Endless opportunity, fast paced constantly evolving

Process simplified...

Phase 1
- Research
- Who are the users
- Personas

Phase 2
- Wireframing
- Sketches
- Processes

Phase 3
- Design

Phase 4
- Front end
- Development



This was a helpful first insight into the digital design industry, something I haven't given much thought in the past. I'll be using their suggested process to guide my own project, ensuring I consider all the important aspects of designing for screen.

As well as this, I took not of the fact that they have worked for Sony Music previously and are a regular client of theirs. One of my responsive briefs asks to design a campaign/product/service for Sony Music and so I have emailed them explaining the brief and have asked for some insight that may have otherwise been hard to get hold of about Sony Music as well as any suggestions at to how I approach it.

After Effects Induction

Basic After Effects Skills

As my first experience on software of this kind, at first I really struggled to get my teeth into it, similar to my experience with photoshop.

After a few inductions, things started to make more sense once I learned the basic principles.

In our 3rd induction I managed to produce an animation I can be proud of as well as picking up some useful skills. I will hopefully be able to produce something using this software for studio brief 2, design for screen. Below are some screenshots that I can refer back to later on as a reminder...

The first screenshot is the basic skill of how to compose a new composition... 

The default setting for a document, recommended by the tutor, is to use prest 'PAL D1/DV Widescreen Square Pixel'.

To import any file, shape, sound etc then go to File>Import>File... and import one or more files at a time. It is then easy to drag each file into the document. One thing to remember is that if you import more than one file at a time, make sure to separate the layers using the window that pops up.

An example of my experiments is below. This was just a quick and simple task using a rocket shape. I was just brushing up on what I learnt last week, using the position tool and opacity. I also played around with the anchors on the movement line to create a zig zag.

In order for the shape to directly follow the line, then go to Layer>Transform>Auto-Orient>Orient Along Path... This will make the rocket in this case follow the line on the nose as apposed to staying horizontal. This makes for a more accurate and realistic movement.

Another useful tip I learnt was how to use 'Toggle Hold Keyframe'. This holds the object at a certain point until its told otherwise. This is useful when you want to create a constant loop.

Stormy Weather

For my proudest work yet, I created an animation involving some clouds, rain and lightning. I used all the techniques I have learnt this far as well as some new ones. In this animation, I also introduced sound along side the image, something that may prove useful when I put this into practice in Studio brief 2. 

Photography Session

Professional Photography //

As part of my self branding project, I produced a small box for my cup cake idea. The only problem I came across with this part of the process was that as it was a late design decision, I didn't have time to get a slot in the digital print room. This would have allowed me to print information about myself onto the box.

To overcome this, I had the idea to take really high quality photographs of the box using a lighting kit and good camera so that I could mock up what it would have looked like on photoshop.

The set up consisted of two warm lights on each side of the canvas pointing to the centre. The canvas was a thick white sheet hung from the ceiling and rolled out down to the floor. This gave for a completely blank background with strong lighting coming from two angles. It also gives the effect as though the object is floating in nothingness apart from the shadows created. This environment makes for a perfect setting for photography.

Some of the photos produced are shown below...

The Mock-up...