Thursday, 18 February 2016

Secret 7 - Design Development



Ear Rings //


Dyring my research, one aspect of the artist's appearance that stood out for me was her heavily embellished jewellery, in particular her ear rings. 

Image result for etta james       Image result for etta james   

I've taken the design of the ear ring shown above and drawn it in illustrator in it's most simple form using only circles.

What resulted was a really clear and simple design that I can use in a number of different design ideas.
Next I wanted to experiment with stroke weight, colour and shadow. One idea was to have only the shadows cast by the jewels onto a blank sleeve. However, I could not get the jewels to be 3D to then cast a shadow so I was not happy with how it turned out.


The design in the middle is the ear ring with a very soft sky blue to fill. This gave me one idea to screen print it using clear ink. This would result in a design that would only be seen when light bounces off of it and therefore be more ambiguous.


From my research into Graphic Design in the 1960's, in particular the Psychedelic 60s, I have implemented the common colour schemes used in that time.

Colours used in the Psychedelic 60s often were very contrasting with combinations like orange and blue. They are also very loud and strong colours like reds and pinks. These colours stem from the fact that a lot of the design during that time was based on imagery seen when people were 'tripping out'.


Similar to my pattern design used for the screen prints, I decided to produce a repeated pattern using the ear ring design. The repeated pattern idea stemmed from the fact that the actual record consists of 3 versus and a chorus which is then repeated a couple of times.



For the sleeve to be more 'psychedelic' I have added more colour to the background and on the left I have enlarged the design to fill more of the sleeve. I have used similar colours for the foreground and background as it makes it more difficult to distinguish and therefore makes for a more 'trippy' effect.



Out of all the designs using the ear ring, the one above is my favourite. It includes the whole ear ring design and uses a range of psychedelic colours and the white background in the centre allows for the design to stand out more as well as being framed. With all that combined, I feel as though this design would be more eye catching amongst the other designs.



Earlier today I submitted my final designs to the competition.

My chosen designs are shown below...

 I chose the designs that I think will stand out amongst the rest if they were to be printed out and placed on a shelf. 


No comments:

Post a Comment